A donor with $50,000 to give faces a surprising conundrum: she knows, intellectually (and perhaps in her gut) that $50,000 is itself not enough to make lasting, large-scale change. However, we can all agree that $50,000 is an awful lot of money, and the donor is well within her rights to ask what will happen as the result of her donation.
Donors who push hard on this question may be asking one of three things. It could be about accountability (“I’m going to make sure you’re not going to waste it”); it could be about comparison shopping (“the nonprofit down the street told me they could buy __________ with this money”); or it could be about the story they need to tell someone (their board, their spouse, themselves) about what they “bought” with the gift.
The real challenge here is that a number of seemingly contradictory truths happily co-exist: if you give someone in need $5 worth of ________ (de-worming; safe drinking water; emergency shelter), their lives will absolutely be significantly better for a period of time – so 10,000 “significantly betters” are potentially on offer for this $50,000 donation. OR a few medium-sized things can be built (a library, a well, a school) for $50,000. AND we also know that large-scale, lasting change comes in much bigger bites – whether to fill that school with teachers; to transform the educational outcomes for a community; to dig not one well but instead to build an organization that’s going to solve the water problem for a village or a hundred or a thousand villages.
So $5 and $50,000 and $5 million and $50 million all co exist.
More complicated still, each of those numbers is, alternately, either really big relative to the problem ($5 is a lot for a subsistence farmer making $1-2 a day), and small for the problem ($50 million doesn’t hold a candle to the annual health budget of even a very small, very poor country).
Echoing a theme from yesterday, the only truly satisfactory answer I’ve found is around solidarity: this is a change we are making together, this is what success looks like, let’s make this happen…and you figure out the piece that you can do relative to your own ability to give.
I recognize that this isn’t the strongest sales pitch, and that part of our job as people who mobilize resources is to right-size the solution to the funds being given – since it is 100% true that a gift of any size, when given to an effective organization, makes a significant impact. But I still feel at some level that the game of optimizing a message to a particular giving level inevitably falls short of all the honest-to-goodness complexities of solving real problems in the real world.