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My Generosity Experiment
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Monthly Archives: February 2012
Why Generosity Day spreads
The good folks at Say100 Media asked me to answer some questions about Generosity Day. Here’s the text or the original interview is here. We asked Sasha to tell us about Generosity Day 2012, why generosity is contagious, and how … Continue reading
Posted in Generosity Day
Tagged Generosity, Generosity Day, marketing, Say100, viral marketing
1 Comment
Just like
Arriving at the airport, looking for a cab, a woman accosts me. “Taxi?” “Yes, I’m looking for a taxi.” “Come with me! I’m just like a taxi. Same price.” No thanks. Here are the problems with “just like” something else: … Continue reading
Fundraising math and electoral politics
When I first joined Acumen Fund in January 2007, our goal was to raise $100 million in philanthropy in 24 months. Like lots of things in life, a little ignorance goes a long way – I didn’t have direct fundraising … Continue reading
Marketing vocab lesson
I noticed this new ad for the Amazon Kindle today…. ….and then was reading my friend Tom Fishburne’s weekly Brand Camp marketoon: “What Ads Say” (due homage paid to Gary Larson) It seems so obvious that the best way to … Continue reading
Posted in marketing
Tagged Amazon Kindle, Gary Larson, marketing, marketoonist, Tom Fishburne
1 Comment
Joy is
Watching an idea grow, seeing someone else take it places you didn’t know it could go. I’ve already shared the wonderful Jubilee Project video for Generosity Day, which magically captured how Generosity Day is fundamentally about reconnecting to love and … Continue reading
What would be great
…is if yesterday was the beginning of seeing how we could act the other 364 days of the year. Not necessarily each and every action, totally unfiltered, but an orientation to the world. Happy day-after Generosity Day. (and give us … Continue reading
Happy Generosity Day 2012
I’m so excited – the day is here and I’m getting wonderful generosity stories from far and wide. One person went to a simple, down-home restaurant and appreciated the service so much that he left a tip “as if it … Continue reading
One day to go – nothing to lose
Generosity Day is tomorrow, and it’s hard not to stare at the #generosityday twitter search results and feel a little bit excited. At the same time I’m realizing what a tricky thing expectation is. Last year, when I was hesitating … Continue reading
Posted in Generosity Day
Tagged #generosityday, expectation, fear, Generosity Day, hope, Linchpin, resistance
1 Comment
Dear Hakiem
Dear Hakiem, I know everything at the Apple Store is designed to be techno-blissful, but you really took things to another level. Not only did you shake my hand, make me feel welcome, and help me get a Genius Bar … Continue reading
Generosity Day – in graphs
It’s been more than two years since my original Generosity Experiment. The experiment was an intuitive, gut reaction to an incongruence I felt between my commitment to creating massive social change, my work with philanthropists to support this mission, and … Continue reading
