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My Generosity Experiment
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Category Archives: communications
What you’re not
This sign is in the window of a great omakase sushi bar in New York. Eight words and you know what you’re in for. Saying what you’re against is a great shorthand way to describe yourself. You tap into all … Continue reading
Posted in communications
Tagged communications, no california rolls, omakase, positioning, sushi
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Re: Question
Never let an email go out of your inbox with this subject line. Instead, answer the question in the subject line. Why? Why bother being persnickety about such a trivial thing? Maybe it’s not so trivial. The subject line is … Continue reading
Sign everything you send out
I was trading emails with a nonprofit CEO when the question of newsletters came up. Specifically, who should his organization’s quarterly newsletter come from / be signed by since it’s not written by him? We’re all busy, there’s a lot … Continue reading
Posted in communications
Tagged communicatoins, connection, newsletters, storytelling, Work
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One thing
Most of the time when you send an email, that’s how many things you can get someone to do – if you’re lucky – so that’s all you should ask for. One things are: Watch this video Read the attachment … Continue reading
Medium is the message
When you’re talking to your top partners, your top customers, your top donors, how do you talk to them? Not, “what do you say?” but “what medium and language do you use?” You certainly don’t send the people closest to … Continue reading
Getting out of Quadrant 2
When you start out in life, just get out of school, and are out there pounding the pavement for that first job or trying to make that first sales call, more often than not you’re carrying around a mental model … Continue reading
Posted in communications
Tagged communications, connection, fundraising, interviews, sales
2 Comments
Tap, Tap, Tap
Today I’m going to hear Dan Heath talk about his new book, Switch, which is about how to create changes in people’s behavior. I count myself an adamant fan of their first book Made to Stick, so I’m looking forward … Continue reading
Pitching you, without apology
Everyone knows knows that if you run a startup you need an “elevator pitch,” a description of your business that’s pithy enough to capture the attention of a potential investor in the length of an elevator ride. You know what … Continue reading
Tweet your subject line
Remember memos? They used to be sent around in manila interoffice envelopes, a list of names crossed off on the outside. Memos presaged their digital doppelganger, email, with “To:, Cc:, Date:, and Re:” laid out in black and white. Difference … Continue reading
I hate newsletters…
…and form letters, and customer service notes that sound like customer service notes and most anything that was obviously written by lawyers trying to sound like lawyers whenever it’s not 100% necessary. Like this note I got the other day … Continue reading
