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My Generosity Experiment
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Category Archives: marketing
Multi-purpose spoon
Your job isn’t to take the same thing that everyone else offers and pretend it’s something different. You job is to create something that actually is different and then let people in on the secret that you’ve made something remarkable. … Continue reading
Marketing vocab lesson
I noticed this new ad for the Amazon Kindle today…. ….and then was reading my friend Tom Fishburne’s weekly Brand Camp marketoon: “What Ads Say” (due homage paid to Gary Larson) It seems so obvious that the best way to … Continue reading
Posted in marketing
Tagged Amazon Kindle, Gary Larson, marketing, marketoonist, Tom Fishburne
1 Comment
Carrots and marketing to the poor
Baby carrots aren’t actually “baby carrots.” They’re cut carrots that were originally “seconds,” carrots that were too small or deformed to meet supermarket standards. One day Mike Yorosek , a carrot grower, had the clever idea of peeling and cutting … Continue reading
Posted in marketing
Tagged aspiration, baby carrots, Bolthouse Farms, carrots, empathy, Fast Company, Jeff Dunn, marketing, Omid Farhang
12 Comments
The indifferents
There’s a group of people out there who love you. Your passionate fans who talk about you to anyone who will ask, who spread the word and your message and carry your brand with you. Cherish and nurture them. There … Continue reading
Not flier-worthy
I was walking down the street today and passed a guy handing out fliers. He handed them to the guy in front of me, looked me up and down (blazer, slacks and all) and didn’t give me a flier. Good … Continue reading
The catch
To thank someone in a way that touches and moves them, you have to feel real gratitude. To be outstanding at customer service, you have to want to make your customers love your product (not just be “satisfied”). To have … Continue reading
What are your customers (donors) really buying?
What are your customers buying? Seems obvious. People pay for the product. Or maybe they pay for the story and the product, or just the story. All true, but can you be more specific? I find myself on the Amtrak … Continue reading
The best rejection letter ever
Next Monday, Seth Godin (marketing guru, innovator and all-around fabulous guy) is starting his alternative MBA, so I was curious to learn how the unorthodox application process had played out. The online applications (mostly Squidoo pages) are amazing – energetic, … Continue reading
One time, at Brand Camp
This may seem far afield to some, but I really believe we need to think broadly about “marketing” and, really, about storytelling. A classmate of mine from business school, Tom Fishburne, just came out with a fun cartoon book called … Continue reading
What’s in Vogue in India
Thanks for everyone for staying tuned while I was out on vacation. And now back to our regularly scheduled programing. The New York Times ran a story on Sunday about an appalling decision by Vogue India to run a series … Continue reading
