Tag Archives: convincing

Most of the time

Posted on May 8, 2012 by

You can’t make people care. You can make people act. How does knowing this change what you say and do?

Posted in commitment | Tagged , , , | 2 Comments

What I care about, what you care about

Posted on November 2, 2011 by

Having beat up on the MTA once before for its ads, it only seems right now to sing their praises. I liked this subway ad a lot. 3.2 million minutes saved every day (80,000 riders x 40 minutes saved) seems … Continue reading →

Posted in Convincing | Tagged , , , | 1 Comment

Circles of humanity

Posted on August 5, 2010 by

Want to persuade, make a connection, motivate someone to DO something? Dive as deep towards the center of your humanity as possible, and share that. Like so many other things, this is the opposite of what we’re taught in professional … Continue reading →

Posted in Connection | Tagged , , , | 1 Comment