Tag Archives: Customers

No, it’s not too much trouble to measure impact

As impact investing goes more mainstream, there is a growing chorus suggesting that impact measurement might be the providence of academics and idealists. (as in, “…we have spent too much time and too many resources discussing impact measurement and trying … Continue reading

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Try it, you’ll learn

Irrespective of how much you care, about how hard you try to imagine every little thing your customers might need or want, until you are a buyer of your own product you’ll never fully understand what pieces it has and … Continue reading

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Microsoft iPod Pro 2005 XP Human Ear Professional Edition

I hadn’t seen this video until now.  It’s a 2006 spoof/thought experiment about what would happen if Microsoft designed the 2005 iPhone packaging (Step 1: rename it to “Microsoft iPod Pro 2005 XP Human Ear Professional Edition (with Subscription).  The … Continue reading

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Lifetime guarantee

18 months ago I got a fancy work bag as a gift.  Within a year, the little ring holding the strap to the bag broke; a few months later the second one broke. I finally made my way to their … Continue reading

Posted in Customers | Tagged , , , | 2 Comments

In the know

There’s nothing better than turning your customers into insiders.  One way is to give them the sense that they’re in the know and they are sharing in a  special secret, even if it’s small and even if it’s only sort … Continue reading

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Bump and grind

WordPress.com, of which I am a very happy user (cost = free, uptime = 100%, functionality = great and always improving) has one interesting limitation – the blog statistics one can easily access are “blog traffic,” meaning the number of … Continue reading

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You can deliver magic

Think about the difference between “good enough” and “magical.” It was the difference, five years ago, between the iPod and the Microsoft Zune (or, for now at least, the iPad and everything). It’s the difference between a Tiffany’s ring in … Continue reading

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Out (f-cking) care the competition

I just learned last week about Gary Vaynerchuk from Seth Godin’s Domino Project (great post, Ishita), another great example of someone who pokes the box (you mean you haven’t read Poke the Box yet?  What are you waiting for?  It’s … Continue reading

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Have personality

Saw this great sign yesterday morning at Fairway Supermarket in Pelham.  Fairway is the best combination of high quality and affordable food at any supermarket anywhere (they also make Zabar’s-quality lox, pickled herring, and olives, among other things).  Fairway’s original … Continue reading

Posted in Connection | Tagged , , , | 5 Comments

Predictably Irrational

Last week I talked some about the “mental models” we carry around to simplify the world.  One of the most powerful, underlying mental models we carry around is about rationality – that people are predominately rational, and that behave (by … Continue reading

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