Tag Archives: Customers

Lifetime guarantee

Posted on November 28, 2012 by

18 months ago I got a fancy work bag as a gift.  Within a year, the little ring holding the strap to the bag broke; a few months later the second one broke. I finally made my way to their … Continue reading →

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In the know

Posted on August 21, 2012 by

There’s nothing better than turning your customers into insiders.  One way is to give them the sense that they’re in the know and they are sharing in a  special secret, even if it’s small and even if it’s only sort … Continue reading →

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Bump and grind

Posted on October 5, 2011 by

WordPress.com, of which I am a very happy user (cost = free, uptime = 100%, functionality = great and always improving) has one interesting limitation – the blog statistics one can easily access are “blog traffic,” meaning the number of … Continue reading →

Posted in Customers | Tagged , , , | 3 Comments

You can deliver magic

Posted on April 7, 2011 by

Think about the difference between “good enough” and “magical.” It was the difference, five years ago, between the iPod and the Microsoft Zune (or, for now at least, the iPad and everything). It’s the difference between a Tiffany’s ring in … Continue reading →

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Out (f-cking) care the competition

Posted on March 17, 2011 by

I just learned last week about Gary Vaynerchuk from Seth Godin’s Domino Project (great post, Ishita), another great example of someone who pokes the box (you mean you haven’t read Poke the Box yet?  What are you waiting for?  It’s … Continue reading →

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Have personality

Posted on February 28, 2011 by

Saw this great sign yesterday morning at Fairway Supermarket in Pelham.  Fairway is the best combination of high quality and affordable food at any supermarket anywhere (they also make Zabar’s-quality lox, pickled herring, and olives, among other things).  Fairway’s original … Continue reading →

Posted in Connection | Tagged , , , | 5 Comments

Predictably Irrational

Posted on December 16, 2010 by

Last week I talked some about the “mental models” we carry around to simplify the world.  One of the most powerful, underlying mental models we carry around is about rationality – that people are predominately rational, and that behave (by … Continue reading →

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Tacky plastic

Posted on November 30, 2010 by

Some thoughts for the upcoming holiday season. A few years ago my wife and I bought my son a beautiful, wooden, ecologically friendly, made-in-Thailand-from-recycled-materials airport set. Guess who they’re selling that product to?  Me. Guess who never played with it?  … Continue reading →

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Philanthropic milkshake mistakes

Posted on November 24, 2010 by

Thanks to a reminder from Katya on her Nonprofit Marketing Blog, I finally went ahead and bought Clay Shirky’s most recent book, Cognitive Surplus: Creativity and Generosity and a Connected Age, which is about the digital age, the demise of … Continue reading →

Posted in moral imagination | Tagged , , , , , | 2 Comments

Swagger Wagon – just for fun

Posted on August 11, 2010 by

Mostly, this just made me laugh out loud.  A handful of you – who happen to be the exact people Toyota wants to buy the Sienna – will laugh out loud too, and the rest of you may not which … Continue reading →

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