Tag Archives: loyalty

Lifetime guarantee

18 months ago I got a fancy work bag as a gift.  Within a year, the little ring holding the strap to the bag broke; a few months later the second one broke. I finally made my way to their … Continue reading

Posted in Customers | Tagged , , , | 2 Comments

Bump and grind

WordPress.com, of which I am a very happy user (cost = free, uptime = 100%, functionality = great and always improving) has one interesting limitation – the blog statistics one can easily access are “blog traffic,” meaning the number of … Continue reading

Posted in Customers | Tagged , , , | 3 Comments

The indifferents

There’s a group of people out there who love you.  Your passionate fans who talk about you to anyone who will ask, who spread the word and your message and carry your brand with you.  Cherish and nurture them. There … Continue reading

Posted in marketing | Tagged , , | Leave a comment