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Tag Archives: Magic
You can deliver magic
Think about the difference between “good enough” and “magical.” It was the difference, five years ago, between the iPod and the Microsoft Zune (or, for now at least, the iPad and everything). It’s the difference between a Tiffany’s ring in … Continue reading
Magic
Yesterday night, for the first time, my wife ordered me a pair of shoes on Zappos. This morning, she called me to say, “This is amazing. They just arrived! I don’t know how they do it.” I know. It’s magic. … Continue reading


