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My Generosity Experiment
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Tag Archives: marketing
Multi-purpose spoon
Your job isn’t to take the same thing that everyone else offers and pretend it’s something different. You job is to create something that actually is different and then let people in on the secret that you’ve made something remarkable. … Continue reading
Why Generosity Day spreads
The good folks at Say100 Media asked me to answer some questions about Generosity Day. Here’s the text or the original interview is here. We asked Sasha to tell us about Generosity Day 2012, why generosity is contagious, and how … Continue reading
Posted in Generosity Day
Tagged Generosity, Generosity Day, marketing, Say100, viral marketing
1 Comment
Marketing vocab lesson
I noticed this new ad for the Amazon Kindle today…. ….and then was reading my friend Tom Fishburne’s weekly Brand Camp marketoon: “What Ads Say” (due homage paid to Gary Larson) It seems so obvious that the best way to … Continue reading
Posted in marketing
Tagged Amazon Kindle, Gary Larson, marketing, marketoonist, Tom Fishburne
1 Comment
Carrots and marketing to the poor
Baby carrots aren’t actually “baby carrots.” They’re cut carrots that were originally “seconds,” carrots that were too small or deformed to meet supermarket standards. One day Mike Yorosek , a carrot grower, had the clever idea of peeling and cutting … Continue reading
Posted in marketing
Tagged aspiration, baby carrots, Bolthouse Farms, carrots, empathy, Fast Company, Jeff Dunn, marketing, Omid Farhang
12 Comments
The indifferents
There’s a group of people out there who love you. Your passionate fans who talk about you to anyone who will ask, who spread the word and your message and carry your brand with you. Cherish and nurture them. There … Continue reading
Is “fundraising” a dirty word?
Continuing yesterday’s thread, I think we might need a new job title. “Fundraising” is stigmatized – it sounds transaction-y and narrow and kind of like something you don’t want to do. (If there’s a job out there that no one … Continue reading
Not flier-worthy
I was walking down the street today and passed a guy handing out fliers. He handed them to the guy in front of me, looked me up and down (blazer, slacks and all) and didn’t give me a flier. Good … Continue reading
Too much nonprofit marketing?
Zeenat Potia, who now works at and blogs for Oxfam America, started her career in book publishing. In her first year in the book business, Zeenat would often be asked at parties whether she was an editor, and she’d say … Continue reading
You are at the top of my list
If you’re trying to get someone’s attention for the first time, it’s hard to stand out. People are flooded with information, emails, RSS feeds, tweets…how do you make yourself heard or seen? Why not try being unbelievably responsive? If you … Continue reading
What are your customers (donors) really buying?
What are your customers buying? Seems obvious. People pay for the product. Or maybe they pay for the story and the product, or just the story. All true, but can you be more specific? I find myself on the Amtrak … Continue reading
