This afternoon, I found myself standing on line, waiting to spend $4 on an overpriced loaf of sourdough. As the line grew behind me, from two to four to eleven people at 5:45pm, the bakery’s five employees milled about at the other end of the store. Two were troubleshooting something at the cash register, one was working on a display, and two talking quietly while they worked.
What a great metaphor. All the employees are getting the cash register and the display and the plans for the next batch of bread just right – all the internal stuff that feels so important. Yet all the while their customers are lining up, wanting to talk to them if only they’ll walk over to the other end of the store to meet them.
Go on, go talk to your customers. They’re right over there, and they’re what matters most.