Yesterday night, for the first time, my wife ordered me a pair of shoes on Zappos. This morning, she called me to say, “This is amazing. They just arrived! I don’t know how they do it.”
Think about how incredible this is: with all the technology in the world, with all the jaded consumerism, with all the hype, Zappos did something so cool that it was worth picking up the phone and telling someone about. And they’re delivering shoes. Shoes!!!
If they can create magic with shoes, anything is possible. Anything.
With magic, you’ve got traction, momentum, joy, surprise. Without it, you’re just pushing a boulder up a hill.
So go on, take whatever you’re working on and insert some magic, create an ideavirus that will spread.