Medium is the message

When you’re talking to your top partners, your top customers, your top donors, how do you talk to them?

Not, “what do you say?” but “what medium and language do you use?”

You certainly don’t send the people closest to you formal letters or emails starting with“Dear So-and-so” and followed by “just thought I’d drop you a line…” with three full paragraphs of supposedly off-the-cuff exposition.

For those closest to you – friends, colleagues – there’s a way you talk, right?  There’s a rhythm and a cadence and a certain ease in the communications – direct and informal and personal, and a little humor is OK.  The people closest to you usually get short emails along with text messages and phone calls and voicemails, whatever’s easiest because that person is top of mind, their contact information is at your fingertips, and you’ve got an open channel of communication.

Formal and professional is fine too, it’s just not how you communicate with a partner in crime.  And we all need more partners in crime.

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