Needle in a haystack

In the midst of a productive strategic conversation today, a friend said, “Well it sounds like you’re looking for a needle in a haystack.”

“That’s dispiriting,” I said.

“It’s not,” he said.  “All you need is a magnet.”

The magnet is two things: first, literally, it’s the story and the relationships and the positioning that helps the right people find you.

And figuratively, it’s turning an impossible situation into something easy and effortless when you find the right tool and employ it in the right way.

More effort is appealing.  The right effort is transformational.

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