Mostly, this just made me laugh out loud. A handful of you – who happen to be the exact people Toyota wants to buy the Sienna – will laugh out loud too, and the rest of you may not which is OK too (or maybe you will since the video has more than 5 million views and counting…).
Think about how well Toyota has to know who their customer is to make this. Not just demographics but mindset and self-image and shared experiences and values. This is the perfect story that matches that worldview.