Having beat up on the MTA once before for its ads, it only seems right now to sing their praises.
I liked this subway ad a lot.
3.2 million minutes saved every day (80,000 riders x 40 minutes saved) seems like the kind of thing sensible people would be in favor of.
The typical nonprofit message here would have been: $6 billion project approved!
What I care about (if I work at the MTA): declaring victory on is budget approvals, the size of the project, contractors getting hired, etc. The $6 billion budget.
What you care about, as a citizen: 40 minutes saved a day for 80,000 people.
Simple, but easy to forget.