What your Board members are thinking

Here’s what people do in groups: they look around to figure out the normal way to behave.

Your Board members do it too.  They are looking around the Board room to figure out what’s normal – especially around giving and really especially around fundraising, since fundraising makes most people hugely uncomfortable.

So, unless yours is one of the 1% of Boards that is totally committed to giving and to fundraising, what you need to do is change what is normal when Board members look around the room.

One thought on “What your Board members are thinking

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