Monthly Archives: August 2012
The thing that gets people over the line isn’t how persuasive your argument is. It’s certainly not because they see a big need in the world. The thing that gets them over the line is passion. Ultimately their passion, but … Continue reading
There’s nothing better than turning your customers into insiders. One way is to give them the sense that they’re in the know and they are sharing in a special secret, even if it’s small and even if it’s only sort … Continue reading
My friend Tom Fisburne’s great cartoon about TV remote controls reminded me of this. Imagine how much you could accomplish if you decided up front all the things you absolutely won’t do – the compromises you refuse to make, no … Continue reading
No one’s going to tell you that now’s the moment.
Guess which online information about you affects peoples’ opinion of you? Everything. Every last photo that pops up (sure, on your Facebook page, but also your Twitter feed and even the picture of you on Skype). Each snippet is a … Continue reading
It’s a myth that money is fungible. Ok, not really. Money itself is, strictly speaking, fungible, but that doesn’t mean all money is equal. Who it comes from speaks volumes about your organization, its worldview, and what you stand for. … Continue reading