If you’ve made the decision to put your own stories – blogs, videos, articles, poetry, spoken word, email campaigns, multimedia, whatever – into the world, there are two different kinds of gaps you can fill.
You can be on the lookout for untold stories and uncover them, becoming, over time, great at picking stories worth telling, the kind of information you’re able to uncover and the narrative that brings us along, engages us, and, hopefully, pushes us to act. This is what Serial was all about (except for the action bit).
Or, you can decide that the project you’re actually engaged in is to share your own point of view. In this kind of project, you still tell stories but these stories serve as springboards to explore, elaborate upon and illustrate your point of view.
In both cases your job is to engage us, to connect with us, and, yes, to seduce us just a little bit. In both cases, we expect you to hone your craft. In both cases, you have the power to change us.
But because it’s so easy to underestimate ourselves, because we so often convince ourselves we have nothing to say, because we imagine that someday (someday!) we will have wisdom to share…we wait.
Because the act of deciding we have something to say feels a little too proud (“who am I to think that I can….?”), a little too exposed (“what if try and it turns out I don’t actually have anything worth saying?!”), a little too much like it’s the kind of things other people do (“they’re just good at that sort of thing…”), we put off starting. And we put it off some more. And some more. Until we prove to ourselves that we were right all along – we really don’t have a point of view worth sharing.
But that’s just not true. The dirty little secret is that the only way to become, tomorrow or the next day or maybe 10 years from now, someone who has something to say is to start to share our truth today.