The Citibike app has a nice new feature, a pull-down menu that shows information on your latest ride and on your cumulative rides.*
It’s pretty cool to see that I’ve done 613 rides for 113 hours, covering nearly 700 miles. I never would have known that, and this helps me see the impact of Citibike on my life and my health in a new way.So often when we engage with donors it’s about the next thing they could do if they give again. Most organizations miss opportunities to thank and honor people, and more still forget to make it easy for people to see the cumulative effect of their giving – what it all adds up to.
“Here is how much you have given, and here is what has been possible because of that.”
When we share that cumulative effect with others, we empower them to see how important they have been. And they’ll be much less willing to let go of that feeling, of their connection to your organization, once they understand what it all adds up to.
*P.S. Dear Citibike, the distances calculated seem about 30% less than the figures from Google maps. That 1.7 mile ride (above) is apparently 2.4 miles long. Just goes to show, once you start sharing this kind of data, people care about it a lot.