Crazy Idea List

It’s so tempting to strive for that empty To Do list, to dream of those moments when you’ll have only a few items left on the list and then tick them off.

But those moments only come if you’ve got a certain kind of To Do list, one with concrete, discrete, easily quantifiable and achievable tasks, all of which you’re sure you will start and finish.

That kind of list is fine, but what do you do with the thoughts that have a different character altogether: the thoughts that grab you in a quiet moment, on a walk or in the shower or groggily in the middle of the night; the thoughts that arrive funky and murky and blurry, the ones that need time to gestate and evolve before you can even see them clearly enough to know if they’re worth time and energy?

These thoughts need a home too, because if you don’t capture them somewhere – while they’re still just a glimpse of what could be – then you won’t get to hold onto them while they develop.

And then you’ll be sitting there, looking around and wondering, “where does everyone else get those great, breakthrough ideas” without remembering that you have them too, you’ve just never gotten into the habit of capturing and cultivating them.

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