The Sunscreen Effect

As an adult, I’ve finally learned to put on sunscreen regularly. I lather some on every morning before heading to work, I apply it liberally before heading out to the pool, heck, I even wear sun shirts.

But reapplying after a few hours, or after a run or a swim? I’m not so good at that. Once I’m all wet, or sandy, or both, it just feels like a chore, and I tell myself that the first coat was good enough and waterproof enough.

So it goes with ideas as well.

We have an initial exposure to a new idea, so we diligently engage with it. It helps us in some way, changes our perspective or gives us some new tactics, and we feel good.

The initial impact is important, but where deep, more fundamental change comes from is re-exposure and re-application. Even rereading that same idea at a different moment will allow you to interact with it from a new perspective and have it affect you in a new way.

This has implications for how we interact with ideas that feel new and important, and it also impacts our approach to spreading ideas: it’s not necessary, or helpful, to say something new each and every time, because your audience needs to hear something lots of times and lots of ways for a new and important idea to really seep in.

Like, say, this gem from Seth Godin, which I’ve heard a hundred times in a hundred ways, and I still need to be reminded of it a hundred more times:

I don’t blog every day because I have a good idea.

I have a good idea because I blog every day.

Or the wisdom I heard from Thulsiraj Ravilla yesterday while speaking to him about the importance of values to the Aravind Eye Care System, which has given sight to millions, and that I got to visit for the first time last week in Madurai, India:

Values mean nothing if individuals do not put them into practice through their actions.

There are truths we have all been exposed to, things that we know to be real and important, that we let ourselves dabble with and then dropped before they could really impact us.

It’s time to reapply.

You can make change happen from anywhere

I hope by now you’ve had the chance to take at least one of the amazing +Acumen courses we have developed.

If so, you’re one of more than 250,000 people in more than 170 countries who has seen the power of these courses, and how their structure – group-based learning focused on real-world action – creates a powerful sense of learning and of community.

The course offering keeps growing, and one of our most bang-for-your-buck courses (where “buck” = your effort, since the course is free) is our Storytelling for Change course, which starts on June 21st.  We also have an amazing and growing lineup of on demand Master Classes, and I can promise that spending 2-3 hours of your time hearing the distilled wisdom of folks like Seth Godin, Elizabeth Gilbert, or Krista Tippet will help you move your important work forward.

I also wanted to let you know about a unique opportunity that will only be available for the next two weeks.

The +Acumen team is recruiting for a limited number of spots in the +Acumen Corps. This a special community for the most dedicated +Acumen students and change-makers – individuals who are committed to growing and using their skills to tackle problems of poverty and social justice. This is a place for learners and doers to keep on learning and doing, and to help others on their journey.

Members of the +Acumen Corps will have access to custom online workshops, to thought leaders from the Acumen community, to exclusive job openings and volunteering opportunities, and to chances to highlight your projects and receive support.

This is an amazing opportunity to get in on the ground floor of a network that is going to do important things in the world.

You can learn more here. And you or someone you know can apply here.

I hope you’ll join us. And please spread the word.

(one-click share on Twitter)

Teaming

Last week I had the chance to participate a day of panel interviews for the 11th class of Acumen Global Fellows. It’s always a great day, a chance to meet exceptional people who are devoting their lives to social change. (It is strange, though, how they seem to get younger every year….)

It’s an intense process, with pitches, a panel interview, case studies and a group activity. The group activity stood out for me this year as a chance to see six super-productive people try to become an effective team quickly. Some groups do this incredibly well, others crash and burn, most are somewhere in the middle.

It strikes me that in professional contexts we naturally focus on two areas: the skills, capabilities and leadership qualities of individuals; and these same folks’ capacity and effectiveness as managers. This is the stuff that appears in the goals we set and the content we write up in annual performance reviews.

“Teaming” is notably absent. It appears in peripheral ways, in conversations about how people interact with one another and how they manage, but what it takes to be a great team member feels like it lurks in the background when, really, it’s probably the most important thing we do.

(If you don’t believe me, take a few groups of your top people, give them a 20 minute task to perform, and watch the divergence in their results.)

In an effort to take this head on, recently I spent some time with the Acumen team in Nairobi and we took 90 minutes to discuss three pieces that I shared with them a few days before the meeting:

The Google articles focus on the notion of “psychological safety” in teams and what it takes to build it, and shares their data that one characteristic of highly effective teams is that members of these teams tend to contribute equally to most conversations. And Seth, as usual, finds a way to share these and many other powerful ideas in one-tenth the words of everyone else.

I’d encourage you to share these articles with your teams and hold similar conversations. I’d also appreciate suggestions – in the comments – on additional articles on teaming that you’ve found particularly helpful.

Seth Godin’s Manifesto for Small Teams Doing Important Work

File under: Things I wish I had written & Things to print and have up on the wall.

The question this makes me ask is: is there ever a time that I’m not part of a small team? Is there ever a time when I’m not working on a tight deadline? Is there ever a time when the work isn’t important?

And, if no, then here are the rules of the road around communication, making and keeping promises, having a real Plan B, and keeping it personal, all while remembering not to question goodwill, effort or intent.

Thanks Seth.

A Manifesto for Small Teams Doing Important Work, by Seth Godin

We are always under tight deadlines, because time is our most valuable asset.

If you make a promise, set a date. No date, no promise.

If you set a date, meet it.

If you can’t make a date, tell us early and often. Plan B well prepared is a better strategy than hope.

Clean up your own mess.

Clean up other people’s messes.

Overcommunicate.

Question premises and strategy.

Don’t question goodwill, effort or intent.

“I’ll know it when I see it,” is not a professional thing to say. Describing and discussing in the abstract is what we do.

Big projects are not nearly as important as scary commitments.

If what you’re working on right now doesn’t matter to the mission, help someone else with their work.

Make mistakes, own them, fix them, share the learning.

Cheap, reliable, public software might be boring, but it’s usually better. Because it’s cheap and reliable.

Yesterday’s hierarchy is not nearly as important as today’s project structure.

Lock in the things that must be locked in, leave the implementation loose until you figure out how it can get done.

Mostly, we do things that haven’t been done before, so don’t be surprised when you’re surprised.

Care more.

If an outsider can do it faster and cheaper than we can, don’t hesitate.

Always be seeking outside resources. A better rolodex is better, even if we don’t have rolodexes any more.

Talk to everyone as if they were your boss, your customer, the founder, your employee. It’s all the same.

It works because it’s personal.

People like us

A few years into my job as a fundraiser, one of the things I grew to hate was being sent lists of rich people. What, exactly, was I supposed to do with them? Of course, by definition the people who can give a lot of money are the people who have a lot of money, but that qualifier alone means next to nothing.

As Seth keeps reminding us, our work is to find our tribe, people who share a worldview, and to communicate to them that “people like us do things like this.”

WSJ_people like us

This Wall Street Journal ad nails it for me. While the WSJ no doubt has all the obvious data you’d hope they have – about income levels and geography and demographics and and and – about their readers, the ad boils everything down to:

People who don’t have time to read the Wall Street Journal make time to read the Wall Street Journal.

(will.i.am – producer, entrepreneur, philanthropist)

People like us – busy, successful, top of the heap enough that we now wear multiple hats – believe that the WSJ helps keep us where we are, believe that it is our access to this kind of content allows us to continue to be the thing we are so proud to be.

It’s specific and aspirational for the group that people who identify with that worldview, people for whom that story resonates.

What is your group? What is their worldview? What story do they want to be a part of?

(Want to learn more?  Sign up here.)

Egg whites, scrambled eggs, and egg shells

I’m seeing eggs everywhere this week.

Seth Godin’s amazing new book, What to Do When It’s Your Turn – which you can still order and share here – has a great parable about his 8 egg white omelet. It is a story about the slippery slope of compromise and the taste of fresh herbs, and his omelet is fabulous enough to convince a skeptical food critic that there is, in fact, such a thing as a “delicious egg white omelet.”

Then I came across this video about how to make a scrambled egg without breaking the shell.

And Tim Ferris has a video that was seen more than six million times (six million!!) about how to peel an egg without really peeling it. The video is completely unremarkable and downright boring until 0:50 in, when Tim blows on the egg and it jumps out of its shell.

That one-second moment, and its contrast with how dull and under-produced the video is, encapsulates what makes stories and videos spread: a tiny instant of “wow” that gets someone to share it with a friend with a “you gotta see this” message.

If we can create “wow” around peeling an egg, surely we can create it around the important work that we do.

The first step is to stop sanding off the edges; the big leap is figuring out out how to create a moment that shows that the impossible is, indeed, possible.

Tim Ferris_egg

Skills for this century

The deadline for applying for Seth Godin’s summer internship is tomorrow, May 31st.  And the last 15 applications will be discarded, so today is effectively the last day to apply.  It’s a two-week internship from July 22nd to August 2nd.  All the details are here.

I thought the skills Seth is looking for were pretty indicative of must-have skills for the next century, no matter what line of business you think you’re in.  Everyone doesn’t need all of them (though why wouldn’t you learn all of them at at least a minimal level, since today you can, easily)?

Still, it’s impossible to argue that anyone is allowed, any more, to have none of them.

Seth_internship skills

Basically, the list boils down to:

  • Coding
  • Design
  • Writing good copy
  • Coming up with ideas
  • Selling stuff
  • Managing projects
  • Hustle

(I, too, give bonus points for Monty Python trivia but I’ll admit that feels a bit arbitrary.)

Not a bad list, though, sadly, it compares terribly to what we’re teaching in our schools (including business schools).

On this last point, if you have kids or you care about education, you really must watch Seth’s “Stop Stealing Dreams” talk at TEDxYouth.   And once the video inspires you, read and share Seth’s full manuscript with the parents and educators in your life.